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What
Motivates Physicians To Engage In CME Activities?
There are many reasons
doctors participate in CME activities. These can include, but
are certainly not limited to the following (in no particular
order):
- Most states require
a certain number of CME credits each year for physicians to
retain licensure. Click
here to see current CME licensing requirements.
- The AMA requires
150 CME Credits over a three-year period, for physicians
to be
a part of the Physician Recognition Award program.
- Doctors want to
learn "cutting edge" information.
- Doctors want to
attend for the free dinner/free giveaway.
- Doctors want to
"see and be seen".
- Doctors want reinforcement
of their current practicing habits.
Which of these do you think is the main reason docs participate
in CME? Click
here for a ranking:
It is important to
create CME activities that reflect the needs and wants of the
physicians otherwise they won’t participate. When surveyed,
physicians generally choose to attend a particular CME
activity based on:
- Location
- Timing
- Faculty
- Topic
- Reputation of
the CME provider
The order of these
items changes year to year. Some things are constants —
Florida and California always seem to be top choices for location.
Also, docs appear to like hotels and resorts for symposia. Gender
is also an issue; women physicians are much less likely to go
to a meeting out of their local area. And, although controversial,
social events do affect attendance (See Social
Events and CME).
Stick to a good CME
recipe of :
- Excellent faculty
- Needed, cutting-edge
education
- Nice location
- Reputable CME
provider
This combination
will go a long way to increasing CME activity participation.
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